Trends for 2014

Here at Dog and Bone we spend our days down in the trenches of the ICT sector, typically dealing with both customers and suppliers. Our relationship with businesses enables us to see what their needs are today, and how new technologies and practices will address those in the future. Our relationship with carriers and providers lets us see just how those needs are being addressed now, and to see what's in store. 

Dog and Bone's senior consultants and managers here outline precisely what the next year will bring.

Jim: I think we’ll see a maturing of BYOD, as more companies come to realise that there’s simply no way to fight the trend, and huge benefits to be had. It requires careful management, but I think in the coming year we’ll see a more standard set of practices emerge. It is essential that this is done while respecting employee privacy.

Jesse: We’re all intensely curious to see what happens with the NBN. It is now looking supremely unlikely that the government’s target of universal 25Mbps by 2016 will be achievable. Quite aside from the endless political finger-pointing – don’t they realise how boring this is for everyone else? – I suspect we’ll see the government increasingly dragged towards FttP. I also predict that we won’t see an end of the claims that an NBN is unnecessary because mobile technology is better. These claims will likely persist until the heat-death of the sun.

John: The MVNO market will continue to contract. The heyday of the budget mobile provider looks to have passed for the time being. With the main carriers now dominant, look for prices to remain high, and innovation low. 

AiLin: Customer Service. Telcos talk a lot about customers service and how much things have improved. But we don't really see much improvement. Especially in business, things are the same as they've ever been. So I wonder if the new improvements the telcos keep talking about with customer service will be extending to business customers.

Angus: I really question whether Vodafone will still be a presence in twelve months’ time, if indeed it is much of a presence right now. They are no longer competing heavily on price, and we cannot see that they are proving very competitive in other aspects. This is a shame, because Australia really needs a third major provider.

David: There will be maturation in Cloud services and hybrid-Cloud solutions, hopefully not too hindered by ongoing uncertainty over the NBN. Businesses are increasingly seeing the benefit of Software as a Service (SaaS), and the coming year will quite likely see a critical point reached. This will have profound ramifications for hardware acquisition (people need less hardware) and a renewed interest in robust data networks.

James: We are seeing a much bigger interest from our clients in mobility and teleworking. The stigma attached to working remotely has been growing less and less. Look for this to continue, as more businesses embrace the benefit of working from anywhere, and as technology improvements makes this possible. It feels like we’re in a transition phase.

Adam: I’m interested to see if the major telcos can continue reducing the value in their mobile plans, especially mobile data. Especially with 4G handsets become standard, it has gotten to the point where the amount of data on standard plans is not enough.