The Federal Court has fined Apple $2.25 million dollars plus costs for misleadingly implying that the new iPad3 would be capable of operating at 4G speeds on Telstra's 4G network.
Of course, any Telstra customer who has purchased an iPad3 could have told us that the new device can do no such thing. Indeed, they have been telling us this for months. The judge's ruling was that Apple had been equally aware of this shortcoming well before the release of the latest iPad, and had had ample time to correct their advertising. Apple's argument, that its marketing was essentially the same the world over, was dismissed. Justice Bloomberg concluded that it would have been "reasonably obvious" to Apple that it was acting in contravention of Australian consumer law.